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Customized manufacturing, also known as mass customization, is a manufacturing strategy that aims to produce products that meet the unique needs and preferences of individual customers. This approach involves using flexible production processes and technology to create customized products at scale, while still maintaining efficiency and cost-effectiveness.

Customized manufacturing offers a number of benefits, including increased customer satisfaction, improved brand loyalty, and the ability to quickly respond to changing market demands. It also allows companies to differentiate themselves from competitors and create unique value propositions for their customers.

However, there are also some potential drawbacks to customized manufacturing, such as increased complexity in supply chain management, higher production costs, and longer lead times. Companies need to carefully consider these factors when deciding whether to adopt a customized manufacturing strategy.


  1. Self Customization: Customized manufacturing offers customers the ability to tailor products to their specific needs, which can lead to greater customer satisfaction and loyalty.
  2. Reduced inventory costs: Since production is driven by customer demand, inventory costs are reduced.
  3. Improved flexibility: Customized manufacturing offers improved flexibility in terms of meeting customer demands for specific product features, and changes can be made quickly and easily.


  1. Increased costs: Customized manufacturing may result in higher production costs due to the need for specialized equipment and processes.
  2. Longer lead times: Customized manufacturing requires more time to produce and may result in longer lead times for customers.
  3. Complexity: Managing customized manufacturing can be more complex due to the need to track individual customer orders and production requirements.